In class today, we talked about "social desirability response bias" (SDRB), or innacurate polling results stemming from respondents giving answers that make them seem "socially desirable" but are not necessarily true.Here's a link to the Wall Street Journal article we discussed. Feel free to play around at the Project Implicit tests, which are available here.
Regarding the "Bradley Effect," you might take a look at some of the following resources, which are just a drop in the vast ocean of coverage this phenomenon received during and just after the 2008 election season:
- "A Brief History of the Bradley Effect" from Time
- "Will the Bradley Effect Be Obama's Downfall?" from ABC News
- "Ghost of Bradley Effect" from NPR's On the Media
- "The Disappearing Bradley Effect" from the Princeton Election Consortium blog
- "Goodbye, Bradley Effect" from the Boston Globe
- "Obama on the Bradley Effect" from CBS News:
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